Growth Intelligence for Supplement Brands

Your funnel is leaking.
We find exactly where.

Margin Intelligence audits the acquisition economics, LTV models, and subscription architecture of indie nutrition and supplement brands. Async delivery. No agency retainer. Starting at £600.

See our offers View sample report
3:1
Minimum LTV:CAC ratio — industry benchmark
£35–50
Healthy blended CAC for supplement brands
6–8%
Monthly subscription churn benchmark
35–50%
Subscription take rate — top performers
What we look at

The specific problems we diagnose

Most supplement brands have the same underlying issues. They just don't have a precise map of where the margin is going.

01
Rising CAC
Meta CPMs are climbing. Creative is fatiguing. You don't know which channel is actually profitable on a per-customer basis.
02
Weak LTV
Customers buy once and disappear. The Month 2 drop-off is severe. You're acquiring at a loss and not recovering it.
03
Subscription underperformance
Subscribers churn faster than you acquire them. No cancellation flow. No dunning. No pause option. Revenue is leaking.
04
Funnel leakage
PDP conversion is below 4%. Email capture is 2%. The subscribe button isn't the default. Small presentation changes worth large revenue differences.
05
First-order unprofitability
Every paid acquisition is loss-making at first order. The model only works if customers stay. Most don't. The payback period is 9 months when it should be 4.
06
Email underperforming
Email drives 6% of revenue. The benchmark is 20–30%. The list is there. The flows aren't. A 45-day post-purchase window is going completely unused.
What we sell

Three offers. Clear prices. Async delivery.

No discovery calls. No retainers until you've seen the work. No vague consulting scope.

Entry offer
Growth Snapshot
£600
72-hour delivery  ·  one-time
A focused written analysis of your top acquisition and retention leaks. Fast, specific, actionable. Designed to surface the 3–5 things worth fixing first.
Two-page written analysis with top 3–5 specific findings
CAC and LTV risk assessment against industry benchmarks
Five prioritised recommendations ranked by impact
10-minute Loom walkthrough of every finding
One round of async follow-up Q&A within 5 days
Get started — £600
If fewer than 3 actionable findings, £300 credited toward Diagnostic.
Core offer
Full Diagnostic
£2,500
3-week delivery  ·  one-time
A complete audit of your acquisition economics, LTV model, and subscription architecture. The output is a prioritised roadmap with everything ranked by commercial impact.
CAC analysis by channel with benchmark comparison
LTV model and 3, 6, 12-month cohort retention curve
Subscription architecture audit — take rate, churn, dunning
Funnel leak map with conversion rate benchmarks
Contribution margin analysis by SKU
7-point priority roadmap ranked by impact and effort
Full written report + 40-minute Loom walkthrough
30 days of async Q&A after delivery
Get started — £2,500
Snapshot credit: £300 off if you've completed a Snapshot within 14 days.
Implementation
Growth Accelerator
£4,500/mo
3-month minimum  ·  after Diagnostic only
After the Diagnostic, we stay in. Weekly strategy memos. Monthly KPI reviews. Ongoing async advisory. You implement. We keep you focused on the right levers.
Weekly async strategy memo — delivered every Monday
Monthly KPI review against Diagnostic baseline
Priority queue for async questions (48-hour response)
Monthly Loom strategy update — 30 minutes
Ongoing roadmap management and priority adjustment
Enquire — by application
Requires a completed Diagnostic. Not available cold.
How it works

Async from start to finish

No onboarding calls. No status meetings. Every deliverable is a structured written output with a Loom walkthrough.

01
You send the data
Complete a 10-field intake form. Ad platform access, Shopify export, subscription data. Takes about 10 minutes.
02
We run the analysis
CAC by channel, LTV cohort model, subscription audit, funnel leak map. All benchmarked against industry data.
03
You receive the report
Written report in Google Docs. Loom walkthrough explaining every finding. Delivered on schedule, every time.
04
You have a roadmap
Seven prioritised actions ranked by impact and effort. Specific, not vague. Built to hand to a team or implement directly.
Industry benchmarks — 2025
£35–50
Blended CAC target
3:1 min
LTV:CAC ratio
2–4 months
CAC payback period
6–8%
Monthly sub churn
35–50%
Subscription take rate
20–30%
Email revenue share
Why trust us

The work is the proof. Read it before you pay.

We are a faceless, brand-led consultancy. No founder name. No LinkedIn portfolio. The sample Diagnostic report is the entire trust case — it shows exactly what you receive before a penny changes hands.

The analysis is benchmarked, specific, and commercially focused. Not a slide deck of observations you already knew. A structured roadmap with the specific levers ranked by impact.

Download the sample report
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Sample Diagnostic Report Full 9-section output. Real benchmarks. Real structure. Exactly what a client receives.
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Fixed scope. Fixed price. Fixed deadline. No open-ended engagements. Every offer has defined deliverables and a delivery date.
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Partial guarantee on Growth Snapshot If fewer than 3 actionable findings, £300 credited toward the Full Diagnostic. The guarantee exists because the findings should be specific, not generic.
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No calls required Fully async by design. All findings delivered as written reports and Loom walkthroughs. Structured, not conversational.
Who we work with

Right for you if...

We work with a specific type of brand. These are the signals.

✓ Good fit

You sell nutrition, protein, supplements, gut health, nootropics, or functional food products direct-to-consumer with annual revenue between £250k and £3m.

✓ Good fit

You have a subscription product or a clear repeat purchase mechanic and you are spending money on paid acquisition — and you suspect the economics are not quite right.

✓ Good fit

You have access to your ad platform data, Shopify analytics, and subscription platform reports. You can provide 3–6 months of order history.

✕ Not for you

You are pre-revenue, pre-launch, or not yet spending on paid acquisition. Our analysis requires real data. We cannot audit what does not yet exist.

Free download

2025 Supplement Brand Benchmarks

Six metrics that separate profitable supplement brands from those quietly losing money on every paid acquisition. Download free — no fluff, just the numbers.

Download free benchmarks You will also receive The Margin Report — our newsletter covering growth economics for supplement brands. Unsubscribe any time.
35–50%
Subscription take rate for top-performing supplement brands. Industry average is 7–12%.
3:1
Minimum viable LTV to CAC ratio. Below 2:1 and paid acquisition is structurally loss-making.
6–8%
Monthly subscriber churn benchmark. At 14%, most subscribers are gone before month 6.
Questions

Common questions before buying

Do you work with brands outside the UK?
Yes. The analysis is based on your platform data and public signals, not geography. We work with any English-language DTC supplement or nutrition brand regardless of location. Pricing is in GBP. Payment is via Stripe.
What data do I need to provide?
For the Growth Snapshot, a 10-field intake form covers everything we need — ad spend, platform, AOV, and your biggest growth challenge. No platform access required. For the Full Diagnostic, we need Shopify order exports, ad platform data, and subscription platform reports for the past 3 to 6 months. We send a data request checklist immediately after payment.
What if my data is messy or incomplete?
Most brands we work with have some gaps in their data. We work with what is available and state our confidence level clearly in the report wherever the data is limited. Incomplete data produces a less precise analysis but a useful one. We will tell you what is missing and what it would unlock if you had it.
How does async delivery actually work?
There are no calls. You send data. We analyse it and deliver a written report in Google Docs alongside a Loom video walkthrough. The Loom walks through every finding on screen so it is as clear as a call without needing to schedule one. Q&A happens over email within the window stated for each offer.
Can I see the full output before paying?
Yes. The sample Diagnostic report is publicly available and shows the exact format, structure, and depth of analysis a client receives. Read it before you pay anything. The link is in the navigation and throughout this page.
Start here

The Growth Snapshot is the lowest-risk way in.

£600. 72-hour turnaround. Five specific findings and a prioritised action list. If you already know you want the full picture, the Diagnostic is open now.

Start your Snapshot — £600

or read the sample Diagnostic report first