Margin Intelligence helps supplement and nutrition brands identify where repeat revenue is being lost across the customer journey and what to fix first.
Supplement brands spend heavily acquiring customers. For products designed to be consumed repeatedly, profitability is shaped not only by the first sale but by what happens afterwards. If customers buy once and disappear, acquisition costs more each time you try to grow.
What happens between checkout and the moment a customer might reorder? If that window goes unused, repeat purchase has to happen without any help from the brand.
Subscription discounts alone are not a retention strategy. The journey, the timing and the positioning of the subscription offer all affect whether customers commit.
If a 30-day product ships on a 30-day cycle but takes 45 days to consume, accumulation leads to cancellations that were never about dissatisfaction.
Bundles, cross-sells, product sequencing and quantity incentives can each affect customer value without requiring more acquisition spend.
A focused written analysis of where your supplement or nutrition brand may be losing repeat customers between the first and second order.
See the Founding Client Programme below for the current introductory price of £350.
What you receiveA review of where customers may be getting lost between first purchase and reorder.
How subscription is presented, positioned and incentivised, and where the journey could be improved.
What happens after checkout and whether customers receive appropriate reasons and prompts to purchase again.
Whether customers are encouraged to reorder around the realistic consumption window of the product.
Bundles, cross-sells, quantity incentives, product sequencing and other repeat-revenue opportunities.
Five changes ranked by likely commercial impact and implementation effort.
Margin Intelligence is currently opening three founding-client engagements while building its first public case studies.
Founding clients receive the full Repeat Revenue Audit for £350 while we build our first public case studies.
In return, we would like permission to document the engagement anonymously and, if the work proves valuable, request an honest testimonial. Participation is optional.
The analysis, deliverables and guarantee are identical to the standard engagement at £600.
Email hello@marginreport.co.uk with any questions before committing.
Designed to be fully async, with no unnecessary meetings. All deliverables are structured written outputs with recorded walkthroughs.
Secure a founding client place or email hello@marginreport.co.uk with a question first.
We gather the information needed. No platform login access is required. Where internal data would strengthen the analysis, we will explain exactly what would be useful and why.
Margin Intelligence reviews the customer journey from first purchase through repeat purchase, subscription and replenishment.
Written report and recorded walkthrough delivered within 5 working days.
Five ranked actions. One round of async follow-up Q&A within 7 days. No obligation to continue.
"If we cannot identify at least three meaningful opportunities to improve repeat revenue, we will refund the audit fee."
The guarantee covers the analysis itself. It does not guarantee specific revenue outcomes or the results of implementation. Those depend on the brand's situation and actions, which are outside our control. Recommendations are strategic and commercial in nature and are based on the information available.
The Full Growth Diagnostic is for brands that need analysis beyond repeat revenue. It is the appropriate next step after a Repeat Revenue Audit where a more complete commercial picture is required.
May include any or all of the following depending on scope:
Ongoing advisory is available following a Full Growth Diagnostic where appropriate.
Enquire about the Full Growth DiagnosticNo platform login access is required. Public-facing elements of the customer journey can be reviewed without credentials. Where voluntarily shared data or exports would strengthen the analysis, we will explain exactly what would be useful and why before requesting anything.
This depends on scope. It may include product economics, information about your current post-purchase setup, subscription performance data or relevant platform exports where the client is comfortable sharing them. We send a clear information request after confirming the engagement.
The Repeat Revenue Audit is delivered within 5 working days of receiving everything required. If there are delays in receiving information, the clock pauses accordingly.
No. Repeat purchase matters for both subscription and non-subscription replenishable products. If your product is designed to be consumed repeatedly, the first-to-second order journey is commercially significant regardless of whether you currently offer a subscription.
We are opening three founding-client engagements while building our first public case studies. The lower price reflects that stage of the business. The analysis, deliverables and guarantee are identical to the standard engagement. This is a transparent arrangement, not a promotional discount.
No. If the work was valuable, we may ask for an honest testimonial. There is no obligation to provide one and we never require a positive testimonial. Participation in an anonymised case study is also optional.
You receive a written report, a recorded walkthrough and one round of async Q&A. You can implement the recommendations independently. If a more comprehensive analysis is appropriate, the Full Growth Diagnostic may be the right next step. There is no obligation to continue.
If Margin Intelligence cannot identify at least three meaningful opportunities to improve repeat revenue, the full audit fee is refunded. The guarantee covers the analysis itself. It does not guarantee specific revenue outcomes or the results of any implementation.
Yes. The analysis is based on your customer journey and product economics, not geography. We work with any English-language supplement or nutrition brand regardless of location. Pricing is in GBP. Payment is via Stripe or invoice.
Three founding client places. £350 each.
Email hello@marginreport.co.uk with a question first, or purchase directly below.
Or read the sample Diagnostic report before deciding.